Social media work:
Title: Digital and Social Media Coordinator
Company: Kim Gregory | Pure Pastry
Location: Beverly, MA
July 2014 - Present
Responsibilities and Accomplishments:
Company: Kim Gregory | Pure Pastry
Location: Beverly, MA
July 2014 - Present
Responsibilities and Accomplishments:
- Manage Twitter, Facebook and Pinterest pages
- Orchestrate paid Facebook, Twitter and AdWords campaigns
- Conduct email blasts with a 33% higher CTR than the industry average
- Increase Facebook "likes" by +17%
- Created Facebook content that reached +1300 views w/o paid promotion
- Increase 5-star Amazon reviews through give-away contests
- Take photos, design graphics
- Manage and create web content
- Write and edit blog content
- Monitor social media analytics through 3rd party software
Title: Digital and Social Media Intern
Company: Essex County Community Foundation
Location: Danvers, MA
May 2014 - October 2014
Responsibilities and Accomplishments:
Company: Essex County Community Foundation
Location: Danvers, MA
May 2014 - October 2014
Responsibilities and Accomplishments:
- Assisted in the the writing of the annual report
- Managed Twitter, Facebook and Pinterest pages
- Created graphics for social media posts
- Wrote and edited official blog posts
- Discovered and carved new niche for the Foundation on Pinterest
Title: Marketing Intern
Company: Artimus Art
Location: Gloucester, MA
December 2013 - October 2014
Responsibilities and Accomplishments:
Company: Artimus Art
Location: Gloucester, MA
December 2013 - October 2014
Responsibilities and Accomplishments:
- Increased Facebook "likes" by 103%
- Managed social media platforms (Facebook, Twitter, Pinterest)
- Created and conducted email blast campaign
- Wrote press releases about Artimus Art's product and service
- Wrote feature stories about Artimus Art's product and service
- Designed and posted new graphics for social pages
Title: Digital and Social Media Coordinator
Company: Gordon College Career Services
Location: Wenham, MA
September 2013- October 2014
Responsibilities and Accomplishments:
- Increased Facebook "likes" by 58%
- Managed social media platforms (Facebook, Twitter)
- Shifted page to multimedia and linked posts
- Balanced in-house content and content from the larger media